Over the Easter period, High Chelmer Shopping Centre gave shoppers the opportunity to ‘rabbit on’ in style as part of their Easter promotion!

During the Easter bank holiday weekend, High Chelmer’s Easter bunnies could be found in and around the Centre handing out Easter eggs, along with competition entry forms offering the chance to win the latest in mobile phone technology.

High Chelmer’s ‘Rabbit On’ promotion gave shoppers the chance to win an ultra stylish SIM-free LG KF600, courtesy of Phones 4u. The LG KF600 features touchscreen technology, 3.0 megapixel camera, MP3 player, video recording facility and touch control games. What’s more, it recently won the iF Product Design Award 2008!

At the beginning of February, High Chelmer Shopping Centre distributed anonymous Valentine cards to households in the Chelmsford area, all of which included a link to a mysterious website!

valentinesurprise.co.uk not only gave visitors to the site Valentine inspired gift ideas, it also gave them the opportunity to enter High Chelmer’s Valentine competition for the chance to win £100 worth of vouchers to spend at one of High Chelmer’s stores.

Throughout December, High Chelmer Shopping Centre invited shoppers to enter their Christmas competition for the chance to win a high definition Sony Camcorder. 

The prize, in association with High Chelmer's Christmas 2007 Magazine and the Sony Centre, was an ultra-compact, stylish HDR-SR5 - a breakthrough in the latest HDTV technology! The Centre was inundated with entries for this exciting prize, with the lucky winner chosen at random by the Sony Centre at the beginning of this month.

Brenda Bailey (centre) from Chelmsford was selected and visited the Centre along with her husband and grandson to collect her prize. She was presented with the camcorder by Mick McDonagh, High Chelmer Centre Manager (left), and Brian Whittaker from the Sony Centre (right).

On Sunday 18th November High Chelmer Shopping Centre invited shoppers to attend their Floor Show Extravaganza!

The event was held to mark the unveiling of High Chelmer's all-new Central Square area, including the reveal of the recently tiled floor featuring an abstract replication of Chelmsford’s three rivers.

The floor tiles, sourced from Spain, cover an area of 769 square metres with a staggering 58 cubic metres of concrete laid beneath them. Energy efficient lights, sourced from Italy, have also been installed.

Many of the fixtures and fittings of the old Butterflies café were recycled or sold with proceeds going to the Helen Rollason Hill Cancer Charity, raising over £1,000! The works have included the introduction of a new café - Starbucks - as well as a new retail unit which has recently opened as the Fragrance Shop. 

So enormous was the renovation of Central Square, it took 6 months to complete, cost £1/2 Million and filled skips to the volume of 401 cubic yards! These renovations to the Centre represent the first phase of the continued refurbishments planned for High Chelmer.

During High Chelmer's Floor Show Extravaganza, 300 square metres of coloured silk covered the three rivers design and were then removed in a spectacular display at the beginning of the show. To celebrate the reveal and the new-look Central Square, Celtic Feet River Dancers then performed a series of choreographed Irish dances, to the delight of hundreds of on looking shoppers that encircled the Square. 

More than 60 budding entrepeneurs will be taking the opportunity to display and sell their products in High Chelmer Shopping Centre. These young people are from schools in the central Essex area which have set up their own fully-fledged businesses as part of the Young Enterprise Company Programme scheme.

The stalls will be set up in the East Mall from 9am and all the stalls will be judged with the results being announced around 2pm.

Young Enterprise is a national education charity forging links between schools and industry.

Having recently scooped the South East Region BSIA (British Security Industry Association) Award the High Chelmer Shopping Centre Customer Service Team have just been announced winners of the National Trophy!

We are delighted that the teams collective efforts have now been recognised with a national award! They have also been the proud recipients of the Chelmsford Town Centre Management Customer Service Team of the Year Award for an unprecedented three years running.

When employing Customer Service personel, High Chelmer looks for a positive attitude and an open mind, individuals are then developed through a bespoke training matrix. We also give specialist training in Tac Comms (Tactical Communications and Conflict Resolution) to City & Guilds level. Their training and development is continuous throughout their respective careers and in recent years three of the team have gone on to join Essex Police!